Excellence, on and off the pitch.

David Lynch Founder

“FA Registered Intermediary with a Professional background in Talent Identification, Player Scouting and Opposition Analysis who also has an impressive track record of starting and growing businesses”.

An Award Winning Business Entrepreneur David has a successful track record in starting and growing businesses. In October 2020 his largest business was sold to one of the industries fastest growing corporate competitors allowing him to acquire and bring to the market the Yushu Group.

With his main passion in life being Talent Identification and Player Recruitment, David started his career in Academy recruitment at Blackburn Rovers Football Club before becoming Head of First Team & Academy Recruitment at South Shields Football Club based in the North East of England.

David is a FA Registered Intermediary and will lead the organisation.

“Every success in my life has been underpinned by delivering excellence and the wow factor to clients... I know by doing this my clients will remain clients for life”.

Gareth Cooper Head of Analysis

Gareth is a vastly experienced analyst in a variety of areas including:

• Data Analysis

• Opposition Analysis

• Post Match Analysis

• Recruitment Analysis

Gareth started his career in Step 4 football at Biggleswade FC as a performance analyst and soon made the step up into professional football with Crawley Town in League Two where he was Chief Data Analyst compiling both data driven oposition reports as well as post match reports. Gareth also within his professional role designed and maintained a season long performance database across multiple areas of team and league performance.

Gareth is proficient in the use of multiple software including Python, Tableau and all Microsoft Office software as well as being vastly experience in the use of Wyscout, InStat and Opta data and is a very well known and respected member of the professional football analysis community.

Dave Shenton Brand & Client Experience Manager
Dave is a creative director with over 23 years experience. He has developed and reinvented brands at regional, national and international levels.

Dave spent seven years in London at a global agency, where he worked on branding and identity projects large and small including the international rebrand and roll-out of Telenor’s youth mobile operator Djuice, the rebrand and European roll-out of internet service provider AOL and the refresh and rethink of UK charity The Prince’s Trust.

Since leaving London and moving back ‘up north’ in 2007, Dave has enjoyed developing his client base at national and local levels while bringing his big brand and marketing experience to the regions businesses that inspired him as he grew up in the North East. His clients include Maersk Training, The Press Association, North East Ambulance Service NHS Trust, Newcastle University, MTV, Houghton International, CrossFit Strength In Depth, Quantum Black and The Saatchi Gallery.

Dave has extensive experience of working with start-ups, SME’s, multi-national corporations and sports / fitness brands. He understands the importance of nurturing and offering guidance to clients when they are developing a brand, but can also fit in with an already established framework to continue and push a brand forwards. Dave relishes the challenge of creating high profile brands that will help his clients achieve their goals.

Dave has a first class BA Honors degree in Graphic Design from The University of Lancaster where he has also returned as a visiting lecturer.